South by Southwest, the annual tech, music, film, and art mega-festival, is back in person this year after it was canceled in 2020, and relegated to virtual-only status last year because of the pandemic. It will actually now be both in-person and virtual.
It kicks off in Austin next week, so before the big acts and crowds arrive, we're taking a peek at what to expect on the ground in Texas or streaming into your home office.
SXSW will run from Friday, March 11 through Sunday, March 20, and events are being held all over Austin.
Venues are scattered throughout the city, including theaters, convention halls, stages, hotels, restaurants, and even churches for talks and panels, concerts, movie and TV premieres, and a comedy festival that comedian John Cleesewill kick off.
Featured speakers at conference events, which include "tracks" on transportation, healthcare, advertising, gaming, climate change, and more, will be available to stream online.
This year has big "hybrid" energy, meaning some events will be IRL in Austin, others will be streamed, and some will be available for both in person and online audiences. All badge types can be picked up on these dates and times in Exhibit Hall 1 of the Austin Convention Center.
Registration rates went up Sunday night (March 6), but you can still sign up for IRL or online-only access.
Students (high school, college, and grad) can get a discount rate, but it's a separate sign up process.
SXSW is a chance for big and small artists alike to perform or even make a debut. Here are highlighted premieres and performances.
Under the Influence: Social media star David Dobrik's documentary
The Lost City: Sandra Bullock, Channing Tatum, andDaniel Radcliffe come together in this action-comedy
WeCrashed: The Apple TV+ series stars Jared Letoand Anne Hathaway, and tells the story of the rise and fall of the coworking company, WeWork
Tony Hawk: Until the Wheels Fall Off: A documentary about the skating pro's life
The Unbearable Weight of Massive Talent: Nicolas Cagestars in this action-comedy alongside Tiffany Haddishand Pedro Pascal
Atlanta: The Season 3 premiere starring Donald Gloverwill close out the festival
Bodies, Bodies, Bodies: A comedy-horror film with Pete Davidsonaspart of the cast
With over 300 artists performing, there's a frankly overwhelming amount of musical talent at SXSW, in genres ranging from folk to hip-hop to rock to reggae.
Dolly Parton. Arguably the most famous and beloved country singer in the world will be at the Moody Theater, making her first-ever appearance at the festival (She'll also be dropping an NFT)
KT Tunstall. The Scottish singer-songwriter will perform at Creek and the Cave Backyard
Black Lips. The Atlanta garage rockers will perform somewhere, at some point (as of this writing, their date, time and venue were still TBA)
Shamir.The Las Vegas-based creator of effervescent, experimental pop with attitude will play a set at the Empire Control Room
Alex the Astronaut. The Australian folk singer-songwriter's set time and venue are still TBA
Beyond screen and music events, there will be a lot of experts, politicians, celebs, musicians, actors, CEOs, and more roaming around the conference (or streaming in). Here are some folks we're tracking:
The O.C.'s Ben McKenzieto talk about cryptocurrency skepticism
Better Call Saulactor BobOdenkirkin conversation with his son
U.S. Secretary of Transportation Pete Buttigieg
NPR's Audie Cornish
Ted Lassostars Brett Goldstein andBrendan Hunt
Texas governor candidate Beto O'Rourke
Celebrity chef Alison Roman
Daily Show correspondent Roy Wood, Jr.
The outdoor stage at Lady Bird Lake is three days of free charity events from March 17 through March 19. The public can enjoy Golden Dawn Arkestra, Sammy Hagar and the Circle, and Mt. Joyas headliners.
There's also a daily selection of free events, like art installations, talks, and Disney+ screenings, all around the city.
Each year the festival and conference relies on volunteer crews, but you have to put in at minimum 24 hours of work before you can get access to events. Out of town volunteers are welcome to apply, but you'll have to find nearby housing and accommodations.
SXSW parties are expected to include SXSW's interactive opening party, a film opening party, music opening party, a film intermission party and the Lox Club ATX Launch party.
Even if you don't get online access you can follow along on social media. SXSW just launched a TikTok channel, and there's always Instagram. Of course Twitter will be brimming with #SXSW content. It'll feel like you're there.
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