HustleGPT is a hilarious and scary AI experiment in capitalism

2025-04-27 23:24:11admin

With 100 bucks and a simple prompt, GPT-4 is on a mission to automate hustle culture.

Shortly after OpenAI launched GPT-4, a more advanced version of its generative AI model, brand designer and writer Jackson Greathouse Fall devised a plan and fed it into GPT-4:

"You are HustleGPT, an entrepreneurial AI. I am your human counterpart. I can act as a liaison between you and the physical world. You have $100, and your only goal is to turn that into as much money as possible in the shortest time possible, without doing anything illegal. I will do everything you say and keep you updated on our current cash total. No manual labor."

"Do you think it'll be able to make smart investments and build an online business?" Fall tweeted. "Follow along." Since his original tweet, which has 89,000 likes and counting, Fall's project has the internet of the edge of its seat, watching to see if HustleGPT can make some money.

SEE ALSO: GPT-4 answers are mostly better than GPT-3's (but not always)

The internet is overflowing with examples of what GPT-4's advanced intelligence can accomplish. It can write usable lawsuits, build websites from text prompts, automate online dating, and is generally freaking people out about all the jobs it can replace. Fall has taken this a step further by harnessing its capabilities into an age-old ambition that's the backbone of capitalist society: making money with as little effort as possible. At a time when people are wondering whether AI will work for us or against us, this experiment is showing in real time how get-rich-quick schemes will look in the future.

Mashable reached out to Fall for comment, but as of this writing, he had not answered our questions.

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The business plan proposed by GPT-4 was to set up an affiliate marketing site for content about eco-friendly products. It found a cheap domain name called greengadgetguru.com that Fall promptly bought for $8.16. Next, Fall asked it to generate prompts for DALL-E-2 to make a logo.

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Then, Fall asked it to design a full site layout in detail. With some help from Midjourney, GPT-4 wrote an article listing ten eco-friendly kitchen gadgets, finding actual sustainable products. Fall shelled out another $29 for hosting, and with that, the website was live.

Fall had $62.84 leftover over so he asked GPT-4 what he should do with it. Like any good hustler, GPT-4 knew that its product needed visibility so it suggested allocating $40 for Facebook and Instagram ads. All of this Twitter hype had investors drooling over getting in early on the ~~next great affiliate marketing site~~viral GPT-4 experiment. By the end of day one, Green Gadget Guru had $100 in investment from an undisclosed party.

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The next day, HustleGPT woke up refreshed and ready to take on the online business world. Here's where things started to take off: GPT-4 allocated a budget to hire freelance content creators who would themselves generate content via ChatGPT and announced plans to develop a SaaS (software as a service) product.

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On the third day, GPT-4 advised Fall on how to capitalize on his new 50,000 new Twitter followers, inspired the launch of a GitHub repository for others to try the HustleGPT challenge, and got more investments. On the fourth day, GPT-4 started recruiting new hires to manage the Green Guru Gadgets.